Yu receives University of Minnesota Early Innovation Fund
This fund supports his project for a game-based intervention and an open-access website, aiming to support student-athletes in their growing person branding needs and mental well-being concerns.
Bo Yu, PhD, assistant professor in the School of Kinesiology, received the Early Innovation Fund, a competitive funding program at the University of Minnesota to advance early-stage innovations. This fund is for his project titled "“Athlete Branding Academy.” "Athlete Branding Academy" is an ecosystem includes a game-based intervention and an open-access website, aiming to support student-athletes in their growing person branding needs and mental well-being concerns.