College of Education and Human Development

School of Kinesiology

Master of Education (MEd) in sport management

The Master of Education (MEd) in sport management prepares you for the next step in your career. This coursework-based graduate program is designed for working professionals looking to advance and grow their network.  

1-2 years to complete the program
3 start date options (fall, spring, summer)
25 student class size on average

Start your journey

    This is a practitioner-oriented master's program designed to prepare students for advanced study or careers in sport administration, sport management, or sport and fitness related professions. Earn an M.Ed. in Sport Management to prepare for the next step in your career. This coursework-based graduate program is designed for working professionals looking to advance and grow their network. 
     

    The degree provides a foundation in sport administration, prepares students for leadership roles in professional or community programs. This primarily in-person program features peer networking and personalized support from academic and faculty advisors for coursework and career planning.
     

    Located in the Minneapolis-St. Paul sports hub, students have access to extensive networking and career opportunities across recreational, amateur, collegiate, and professional organizations.

    Careers

    This degree opens a wide variety of career opportunities in the sport industry. Examples of job titles our graduates hold include:

    • Sports marketing manager
    • Event coordinator and programming manager 
    • Development director
    • Marketing and social media manager
    • Event marketing associate
    • Athletic facility and operations manager
    • Fitness club manager
    • Public and community relations executive
    • Fan experience manager
    • Development director

      Our graduates have gone on to work in sports management across many organizations, including:

      • Minnesota Timberwolves/Minnesota Lynx
      • Minnesota Twins
      • Minnesota Vikings
      • Gopher Athletics
      • Minnesota United FC
      • Minnesota Aurora FC
      • High school activities
      • Community parks and recreation
      • College athletics

      How to apply

      Before applying

      Review the MS vs. MEd degree information to ensure you want to apply for the MEd program: A professional and coursework-focused program.

      Admission deadlines

      The School of Kinesiology reviews applications on a rolling basis. Review the deadlines below to be admitted to a specific semester:

      • November 1: Spring start
      • March first: Summer start
      • May 1 (preferred) and July 1 (final): Fall start

        Admission requirements

        Application process

        1. Apply online
        2. Submit your application materials
          1. Statement of purpose for the program, including details on how the application’s experience, education, and goals align with the program (limit 2 pages)
          2. Resume or CV
          3. Unofficial transcripts
        3. Applicants are notified of admission decisions approximately 2-4 weeks after their application is submitted

        Tuition

        Visit the College of Education and Human Development's 2025-2026 professional program costs page for information on the master's in education (MEd) in sports management program costs.

        Visit OneStop for the most up-to-date tuition information and to understand the full cost of attendance.

        Financial aid

        External funding can be obtained in various ways, including:

        Visit our funding webpage for more external resources and opportunities.

        Request information

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        About our students

        Quote from Dylan Jiles

        During my undergraduate career I had access to a lot of resources and assistance because I was a student athlete. That experience really opened my eyes to how students who aren’t athletes are navigating their college experience. That’s the educational piece of my MEd; I’d like to pursue a career in academic advising. I want to help students achieve academic success.

        Dylan Jiles
        Dylan Jiles
        Sport management MEd

        Coursework

        This primarily in-person program requires a total of 30 credits to be completed, divided into core courses, electives, and a capstone project. For more information, visit the Graduate Program Catalog.

        Courses in this master's program are led by experienced faculty, ensuring you're learning the latest trends and best practices in sport management. Our curriculum dives into areas essential to be successful in the industry, including:

        • Sport finance
        • Sport ethics and policy
        • Sport marketing
        • Sport organizational management

          Partnerships

          Students are able to network with real organizations in certain courses, working with them to solve their organizational challenges. Organizations our program has partnered with include:

          • Minnesota Hockey
          • USA Curling
          • NCAA Men’s and Women’s Final Four tournament
          • NCAA Division I Wrestling Championships
          • 2026 IIHF World Junior Championships

          Contact

          We’re here to help. Request more information or reach out to one of our staff.

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          Vicki Schull Vicki Schull

          • Senior Lecturer, Sport Management; Director, Sport Management MEd
          • 612-625-5300
          • schu1850@umn.edu

          Vicki Schull is a lecturer in sport management in the School of Kinesiology and an affiliated scholar with the Tucker Center for Research on Girls and Women in Sport.

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          Vicki Schull
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