The sport management major is a great fit for students looking to understand the business-side to the sport industry. This program dives into aspects such as facilities and events, marketing, policy, and administration.
The sport management BS prepares students to be successful in the sports sector. From working with professional teams, to organizing community sports, to using sports as a mechanism for social change, students are exposed to a variety of areas in the industry. This major combines theoretical knowledge and practical experience, opening doors to a diverse range of career paths for those passionate about sports and entertainment.
- Facility, event, and organization management: Explore the principles and practices of managing sport venues, events, and entities.
- Business of sport: Learn how to think entrepreneurially to shape the future of sports
- Sports ethics: Understand historical, philosophical, and sociological perspectives and how they apply to ethics in sports
- Sports law: Discover how the US legal system, structure, and processes relate to legal issues in sport and physical activity settings.
- Sports marketing: Learn marketing concepts and how to apply them to sports consumers in unique ways
- Research methods in sport management: Understand how to interpret, evaluate, and critique research related to sports
Curriculum and coursework
The courses in the sport management BS program are divided into three different types: Core courses, focus electives, and physical activity courses.
Sample plan
View a sample plan to get a better picture of what your course schedule could look like.
39
students in a major-specific course on average
64
elective courses to choose from
#1
city for new graduates
New York Times
Student experiences and support
Inside the classroom
Within their coursework, students learn in a variety of ways. Class discussions and group work are common in the sport management major. Modern technology is also used to support learning. Faculty bring in leaders in the sport industry to guest lecture, providing real world learning while also expanding professional networks.
Students are taught by world-renowned faculty who are committed to student success. Our faculty's expertise is diverse and will expose students to a variety of areas in the field.
Outside the classroom
Hands-on experiences are essential to support your long-term professional and educational goals. Students in the sport management BS program are encouraged to explore opportunities to volunteer, work, and potentially earn academic credit through research supervised by a faculty member.
Directed study gives undergraduate students the opportunity to work with faculty on physical activity and health-related research. To get a better sense of the various research areas and labs in the School of Kinesiology, visit our research page.
Quote from Amanda Rodriguez
“This major was the perfect combination of business and sports for me, allowing me to begin a foundation for a career in sports, access to internships in baseball, and the ability to add minors which interested me and supported my eventual degree.”
