LaVoi talks the Caitlin Clark Effect on the Newsworthy podcast
LaVoi shared that Caitlin Clark's success is translating into overall interest in women's basketball and women's sports, because "when people sample the product, they're excited, they're talented...they're becoming long-term fans."
Nicole M. LaVoi, PhD, senior lecturer in the School of Kinesiology and director of the Tucker Center for Research on Girls & Women in Sport, was featured on the NewsWorthy podcast to discuss the "Caitlin Clark Effect." LaVoi presented many statistics describing Clark's impact on the WNBA and women's sports, including how Clark's professional debut was the most watched WNBA game in 22 years and how her jersey has sold more than any other jersey. LaVoi also discussed some of the larger media impacts of Caitlin Clark: WNBA games can now be seen on a variety of different media outlets. This is a big change as "media companies didn't take responsibility to show interest in women's sports in the past," and now these companies are seeing increased revenues. LaVoi shared that Caitlin Clark's success is translating into overall interest in women's basketball and women's sports, because "when people sample the product, they're excited, they're talented...they're becoming long-term fans."