LaVoi explains the women's sports boom with MPR News

Nicole M. LaVoi, PhD, senior lecturer in the School of Kinesiology and director of the Tucker Center for Research on Girls & Women in Sport, discussed the surge in women's sports with MPR news as the Big 10 Women's tournament sold out for the first time in history. LaVoi mentioned how female athletes's use social media to their advantage, receiving engagement rates higher than their male counterparts.