Inside the sport management BS: Introduction to Sport Management course
The sport management major in the School of Kinesiology prepares students to be successful in the business-side of the sport industry. Students gain exposure to various areas within the field, including roles with professional teams, community sports organizations, and leveraging sports as a tool for social impact.
This hands-on program combines theoretical knowledge with practical experience, creating unique opportunities for those passionate about sports and entertainment. SGMT 1701: Introduction to Sport Management is one of the first classes sport management students take. It provides a holistic base of knowledge for the rest of the major to build off of.
Providing an overview of the sports industry
The Introduction to Sport Management course, taught by Vicki Schull, PhD, introduces students to the diverse career paths available in the evolving world of sports. Students explore various areas of the industry including professional sports, college athletics, youth and community sport, sport agencies, and Esports. Students also develop a strong foundational understanding in key business areas such as:
- Sport marketing
- Sport sales
- Facility and event management
- Finance
- Economics
- Communications
- Sport analytics
Furthermore, students learn from a wide range of sports industry professionals and work to create their own professional resume.
Enhancing student career development
Introduction to Sport Management includes multiple career development opportunities, giving students an inside look at working in the sports industry. Students participate in a resume workshop to establish a unique “personal brand.” In addition, students conduct an informational interview or shadow a professional within the sports industry. Students may also choose to attend a networking event or job fair to further develop networking skills and gain a competitive edge. This immersive course goes beyond the typical college class, providing students with practical career building and networking experience to further their professional careers.
Making industry connections
Nearly every week, students hear and learn from a variety of sport industry professionals. In the past, students had the opportunity to learn from leaders such as:
- Michelle Traversie & Trenten Gauthier, Gopher Athletics Communication
- Brady Buresh, Huntington Bank Stadium Director of Operations
- Brett Diamond, former COO Version 1/Minnesota RØKKER
- Roee Hecht, Chris Morrow, and Holly Steffenhagen, Maple Grove Parks & Rec
These experts share their personal experiences and insights from working in the field. This setting also allows students to ask questions, gaining further insights into the industry. Students benefit from hearing diverse perspectives, applying these lessons in their daily lives, and expanding their professional networks.
By the end of the Introduction to Sport Management course, students will gain the confidence and knowledge to connect with professionals in the sport management field. They’ll have essential skills, competencies, and experience across diverse sport contexts to support a successful undergraduate experience and future career.
Interested in becoming a sport management major? Visit our program webpage to learn more and apply.
